September 2009

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G.A. Wright's Jack Breslin interviewed by casinoenterprisemanagement.com

Submitted by GA Wright Marketing on 9/28/09
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G.A. Wright Marketing Senior Vice President Jack Breslin was recently interviewed by online magazine casinoenterprisemanagement.com for an article about what casinos can do to survive the current economic downturn.

Click here to read the article.

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To E-mail or Not to E-Mail...

Submitted by GA Wright Marketing on 9/16/09
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By Rick Harshman

Wow, can you believe it's already the backside of 2009? Or better known as the fourth quarter. The 2010 budget has been submitted and now I sit patiently waiting to hear if its been finalized and approved.

But wait. Did I leave out another year of eMarketing campaigns?

No, of course not. That's absurd.

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Is it Time for Texting?

Submitted by GA Wright Marketing on 9/16/09
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By Jack Breslin

I don't text. There I said it.

Well, that's not quite true. I am able to get through to my daughter more often that way. And I guess that's the point of this post.

While I've been reluctant to embrace this new form of communication, I've certainly seen its value. And so have millions of others in my casino sweet-spot of a demographic. (Yea, I'll avoid telling you my age.)

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G. A. Wright Marketing Is Selected by Casino Metro at the Sheraton Puerto Rico Convention Center Hotel and Casino

Submitted by GA Wright Marketing on 9/7/09
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Denver, CO, September 8, 2009 - G.A. Wright Marketing, Inc. has been selected by the new Casino Metro at the Sheraton Puerto Rico Convention Center Hotel and Casino to be its casino marketing agency of record.

"We're delighted to have G. A. Wright Marketing on board as our agency," said Chris Archunde, Director of Casino Marketing for the property. "They offer us exceptional marketing expertise, in-depth gaming knowledge, on-target strategy, and stunning creative design needed to solidify our competitive advantages in the market. G. A. Wright is the ideal partner for us from pre-opening through opening and beyond."