December 2009

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They Got It Wright...

Submitted by GA Wright Marketing on 12/31/09
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G.A. Wright Marketing, Inc. has been selected by the new Casino Metro at the Sheraton Puerto Rico Convention Center Hotel and Casino to be its casino marketing agency of record.

"We're delighted to have G. A. Wright Marketing on board as our agency," said Chris Archunde, Director of Casino Marketing for the property. "They offer us exceptional marketing expertise, in-depth gaming knowledge, on-target strategy, and stunning creative design needed to solidify our competitive advantages in the market."

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Romero's Remarks: Don't sit down in a casino, and watch for flying dice

Submitted by GA Wright Marketing on 12/31/09
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By John Romero

Casinos generate a ton of offbeat stories, but few see print. Good thing your faithful reporter keeps track. In a Las Vegas section in the Denver Post, a doctor from New York said that sitting at the tables or slots is a "risk factor" for blood clots in the legs. He advises players never to be glued to a seat. "Spend 10 minutes an hour walking around," he says. Can you imagine a slot player leaving a hot machine, or a BJ player abandoning the table just as he starts to get even? Other advice from the doctor included, "Be a gracious loser" and "Beware of flying dice." How in the hell did we ever get by before modern medicine?

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Explore What's New (But Keep an Eye on The Ol' Basics)

Submitted by GA Wright Marketing on 12/30/09
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By Jack Breslin

As we enter 2010, casino marketers face daunting challenges.

The competition is tougher, budgets are tighter, and calls for better ROI are louder.

What's a marketer to do?

There's no one answer, of course. Each property and market has its unique dynamics. But, there are some guidelines that should help your marketing efforts stay focused, fun and effective. First, the basics...

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Look who got it Wright at G2E!

Submitted by GA Wright Marketing on 12/14/09
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Get a look at the fun you had – or missed – at the Global Gaming Expo with the GA Wright events.

Just click here to view the whole album.

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One Out of Every Three Americans are on Facebook

Submitted by GA Wright Marketing on 12/8/09

Facebook has recently released their end-of-2009 statistics, and they are sobering to all of us online marketers. In this year alone, Facebook has grown from 150 million users to 350 million active users, and continues to grow by over 16 million active users per month. It's hard to put that kind of growth in perspective, but let's try...