What We Do and How We Get It Wright

As a casino marketer, you need every media dollar to work as hard as you do.

That’s where WCM Media comes in.

We’re innovative and different. Because we’re redefining the line between new and traditional media for casinos. With us on your side, you have trusted advisors with unmatched gaming expertise and unrivaled media knowledge to drive measurable results.

Our services include:

• Media Planning
• Market Analysis
• Current Media Review
• Competitive Review
• Media Buying
• Added Value
• Post Analysis

You also get stunning creative and exceptional production of all your broadcast, outdoor and print advertising. With our talent and insight, we’ll help you reinforce your brand and break through the clutter to help drive revenue.

As you know, few endeavors are as important - or as daunting - as the development of a casino’s comprehensive marketing plan.

The task requires a tons of research into a market, player data, the competition, a players club structure, promotions, advertising, media placement and all current marketing programs as well as player and staff interviews and much more.

And that’s just the beginning.

Once the research is completed, the process moves to the critical SWOT analysis and then the overall strategy - short and long term – to outline the right positioning, initiatives and message/branding for the casino.

It’s a lot of work. And often, a casino marketing team doesn’t have the time to handle such a monumental undertaking. That’s why so many properties turn to us to get it done…Wright.

With our in-depth casino expertise and exceptional marketing knowledge, we can create an your map to success built on a firm foundation of research, information, data analysis and insight. The result will be an actionable plan for you to achieve your marketing and business goals.

Give us a call – 303.393.4530. or email Jackb@WrightCasinoMarketing.com.

As you know, your players are not account numbers; they’re valued guests with specific interests and preferences. So, we don’t just help you communicate … we help you connect.

And it all begins with data.

With our well-established and tested data analytics, we help you understand your players and then help develop a one-to-one relationship through compelling messages and relevant offers. Capturing data, analyzing it and applying it to the appropriate communication channels is how we make the connection for loyalty and lifetime value.

Our philosophy is a continuing process that involves constant modifications and fine-tuning to ensure maximum results. Check out a few of our Case Studies.

In a world of mass communications, we see and hear tons of messages every day.

How do you cut through the clutter? The answer is a creative approach to a common problem.

Our internal creative staff of designers and copywriters has extensive experience in the casino industry, which affords you the opportunity to see various creative concepts without blowing the budget. Check out our stunning samples on our Creative page.

Or contact us now.

When it comes to casinos, we get it. And you get a wealth of benefits from our investment in expertise.

Our staff has held key executive gaming positions in Las Vegas, Atlantic City, the Gulf Coast and throughout the U.S. in numerous other tribal and gaming jurisdictions.

We understand the day-to-day challenges casinos face. We also know how to develop reinvestment strategies ... the intricacies of tracking systems and how to evaluate competitive situations. However, we also know one size does not fit all. So, we take time to understand your specific market, competition and objectives. We then work with your team to apply database-driven marketing techniques to acquire guests, retain them, grow their loyalty, and develop your brand. Click here to check out our Team.

• Billboards
• Branding Campaigns
• Collateral
• Competitive Analysis
• Copywriting
• Data Analysis
• Data Warehousing
• Direct Mail
• Email Marketing

• Integrated Campaign Management
• Interactive
• Logo design
• Market Research
• Marketing Plan Development
• Media Placement
• Mobile Marketing
• On-Site Signage
• Players Club Development

• Press Releases
• Print Ads
• Radio & TV Production
• Secret Shopper
• Social Networking
• Strategic Consultation
• Training and Mentoring
• Video Wall Animation
• Website Design