Case Study: Cadillac Jack's Direct Mail Program
The Challenge
Cadillac Jack’s of Deadwood, South Dakota knew its direct mail program needed a new and more focused direction to target valued players, create more relevancy – all with more cost-efficiency.
The Result
The redesigned mailer secured a 38% increase in response to the mail offers when compared with the previous year.
The Solution
Wright Casino Marketing redesigned a monthly mailer to dramatically reinforce the property’s unique brand and image. Then, utilizing digital technology, WCM ensured players received unique promotional images and messages that were appropriate to their game preferences and status – from new enrollee, inactive, active and birthday.
"Strategically and creatively, Wright Casino Marketing is an exceptional resource for us. I can always bet on them coming through for me.”
Caleb J. Arceneaux
General Manager
Cadillac Jack's Gaming Resort
General Manager
Cadillac Jack's Gaming Resort
